You like steak, right? Or hamburgers? What about chicken wings? Yes, of course. So a billboard along (major street) promoting the steaks at (local restaurant) wouldn't be shocking. But what if the billboard were covered in cow hides? Freeeaaakyyy. To promote its new rabbit pizza, New Zealand-based pizza company Hell Pizza created an attention-grabbing billboard that was made from hundreds of real rabbits. The billboard says: "Rabbit Pizza. Made from real rabbit. Like this billboard." ... The company's Facebook page explains: "As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island. For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product