I had a Mr. Potato Head as a kid. We always joke on the Ellis and Bradley Show, but it's true, the first Mr. Potato Head's needed a potato, Hasbro rolled out the first Mr. PH in 1952 and they say to keep with "the times", moving foward, it's just "Potato Head".
Now, as word of this got out, Hasbro took to Twitter to tell folks that there will still be a Mr. and Mrs. Potato Head but the brand itself will be called "Potato Head".